We broaden your potential revenue base by raising your front office teams’ confidence to speak directly to the ‘C’ suite at your target companies in their own business language about the relevance of your company’s value propositions. At its most basic, our contention is – If you Change your Arguments, you will Change your Audience – CA2™. If you make ‘C’ suite arguments, you will soon be talking with the ‘C’ suite execs and the Board of Directors.

Stop using just your info – my offerings produce X, my solutions deliver Y etc. and

Start using the customer’s info – aka Financial Statements – to compete and close deals